Miu Miu has exposed its new Spring Summertime 2024 bag marketing campaign starring Palestinian supermodel Gigi Hadid.
The new campaign is an ode to color, femininity, and vogue and options Gigi with the iconic Wander and Arcadie bags photographed by Steven Meisel.
Discussing the new campaign, the property stated it was inspired by the British Feminist and Suffragette interwar photographer Yveonde: “In a continuing championing of historic feminine creatives channelled via Miu Miu strategies, inspiration is drawn from the stylized perform of the revolutionary British interwar photographer Yevonde. A feminist and suffragette, Yevonde’s vocation emblematizes freedom and independence – opening her possess studio aged just 21 at a time when professions for gals were being limited if permitted at all, she signed her do the job making use of only her to start with identify, asserting both equally her own authorship and identity as a woman.
“Yevonde’s get the job done of the 1930s is ground-breaking for its use of delicately nuanced and regarded as color, creating surreally great preparations of products and high culture elites inside of utopian scopes of unreal props, drapery and foliage. In this article, individuals photos are echoed in a respectful homage – we uncover a related composure in crafting the image, the identical saturated hues set from porcelain-sensitive dégradé pastel, however with the spontaneous spirit of now. This campaign extols Yevonde’s hallmark fractured color tones, in instinctive and joyful contrasts – an plan echoed by means of the new colourways of the Arcadie and Wander, wherever classic Caramel and Cognac hues are joined with vivid orange and soleil. The contemplative poise of each picture – fallen petals, a carefully-gestured hand, luggage hugged, cradled, held – evokes that bygone age, yet Meisel’s pictures are injected with the daring attitudes of nowadays.” the property continued.
On the preference of Gigi in the marketing campaign, Miu Miu described below as the “perfect conduit” for re-awakening the do the job and inspiration of Yevonde.
MiuMiu.com
The publish Gigi Hadid Fronts New Suffragette-Inspired SS24 Miu Miu Bag Campaign appeared initial on A&E Journal.